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may 02, 2018 - Land Rover

70 years of Land Rover, one unique broadcast

Tune in now and celebrate 70 years of Land Rover

  • Global online broadcast to mark 70th #anniversary of original Land Rover's 1948 unveiling
  • Tells the story of how Land Rover grew from post-war utility to the world's favourite #4x4 with more than 7 million sold
  • See some of the greatest Land Rovers and hear the people who make and drive them


Land Rover will mark its 70th #anniversary with a global broadcast celebrating the world's favourite 4x4s and the people who love them.

Starring the cars and the people who make and drive them, the online programme will pay tribute to seven decades of adventure, humanitarian aid and hard work across classes and cultures around the world.

The broadcast went live on Monday 30 April – 70 years to the day since the first Land Rover made its debut at the Amsterdam Motor Show. It will tell how Land Rover began as a utility model at the end of the Second World War and grew to become the world’s favourite #4x4, with more than 7 million sold.

Expect great models from the past as well as inspirational people behind the legend and a look to the future, with a level of insight only available direct from the factory.

Land Rover was born with the launch of a single vehicle. Today our family of SUVs is testament to the pioneering spirit of innovation that has characterised Land Rover for seven decades. Our family of Defender, Discovery and Range Rover models provides unrivalled capability, versatility and luxury, giving us the perfect foundation for another 70 years of success. Land Rover is so much more than just the most capable all-terrain vehicles. It connects people through a passion for adventure and for making more of our world. From our employees to customers and enthusiasts, this is a family that makes Land Rover special.

PROF DR RALF SPETHJAGUAR LAND ROVER CEO


Read more

- Videos (3)
Heroes
ITW Gerry McGovern
ITW Nick Rogers
- Photogallery (167)
LAND ROVER 70 YEARS - BROADCAST EVENT
LAND ROVER 70 YEARS - CLASSIC VEHICLE CONVOY
LAND ROVER 70 YEARS - COLLECTOR'S EDITION POSTERS
LAND ROVER 70 YEARS - STATIC DISPLAY VEHICLES
LAND ROVER 70 YEARS - TIMELINES AND INFOGRAPHIC
LAND ROVER HISTORIC IMAGES
- Documents (3)
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download-icon Press release

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download-icon technology timeline

23MB

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download-icon vehicle timeline

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